Decision Points on the Path to Unified Customer Engagement
Discover how customer context, customer interaction, and digital marketing roadmap play indispensable roles towards Unified Customer Engagement.
In this eBook,We talk about:
The customer journey & the customer context
The ways to synchronize and personalize messages across channels
Integrating key digital marketing technologies (CMS, CRM and Marketing Automation)
Key insights to create your digital marketing strategy
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